Resume

Astral Health & Beauty, PÜR Beauty | Atlanta, GA

+ Senior Manager, Global Marketing • 6/2021 - Present

Report to the Executive Vice President & General Manager
Strategically manage the brand’s global marketing calendar, portfolio and budget averaging 10% growth in retail sales YOY.
Oversee go-to-market strategy & execution by collaborating cross-functionally with product development, finance, design, digital, retail, copy, and social media teams for seamless launch execution for over 65+ new product innovations annually.
Lead execution & strategy for rebrand including packaging, inventory, brand messaging, brand standards, retail, digital, merchandising and product innovation.
Develop strategy and manage day-to-day communication with PR agency resulting in 6B+ annual media impressions yielding 20% growth in press impressions YOY.
Oversee creative seasonal and ongoing influencer marketing programs consistent with brand objectives and guidelines across TikTok, YouTube, Instagram, Facebook, Pinterest and LinkedIn.
Manage & mentor a team of two.

+ Manager, Brand Marketing • 12/2018 - 6/2021

Promoted to Senior Manager, Global Marketing
Managed brand marketing & product development process for 270+ new innovations over the last 3 years & $50MM retail sales per fiscal year.
Source, vet, and manage all strategic brand marketing partnerships and collaborations including licenses such as Mattel (Barbie), Dreamworks, Universal, CARE.org, and various influencers.
Led strategy and $4MM budget for subscription boxes with partners such as Boxycharm, Ipsy, Fab Fit Fun, Alltrue (Causebox) with 10% profitable growth.
Develop strategy and manage a robust global marketing calendar for all innovation through social media, influencer marketing events, editorial/PR and digital activations.
Steered social media strategy, including paid media, ultimately growing PUR’s social following with double digital growth across all platforms
Curated a consistent visual identity across all brand touchpoints by overseeing content strategy, including shot lists, copy approvals, packaging, in-store & educational collateral as well as digital marketing activations.
Work closely with ecommerce and digital marketing teams on launch strategies and day-to-day optimizations and efficiencies, through impactful brand messaging, creative and opportunities.

+ Assistant Manager, Brand Marketing • 2/2017 - 12/2018

Promoted to Manager, Brand Marketing
Ensure flawless, on-time campaign execution through cross-functional collaboration between product development, strategic brand partnerships, global retail teams, social media and influencer management, creative content creation and digital marketing partners.
Support team in marketing support by planning and execution for creative content, events, tradeshows and influencer marketing through strong attention to detail and collaboration with external partners and cross functional partners.
Track, measure and analyze performance across influencer marketing, social media, and public relations activations in efforts to identify and share key learnings and insights with brand.

5W Public Relations | New York, NY

+ Account Executive (PR) • 10/2015 - 6/2016

Relocated to Atlanta, GA
Strategically leverage brands to top national media in broadcast, print, trade, regional and online mediums through advanced creative media outreach resulting in over 20B media impressions across all accounts per fiscal year.
Responsible for growth and maintenance of client and media relationships across 8+ accounts.
Clients: Fragrance.com, Nad’s Hair Removal, WUNDER2, Uni K Wax Centers, G.M. Collin Skincare, suki skincare, Lionesse Beauty Bar and OROGOLD Cosmetics

Tractenberg & Co | New York, NY

+ Associate Account Executive (PR) • 2/2014 - 9/2015

Promoted from Assistant Account Executive + Jr Account Executive
Leveraged overall brand message to top national media in broadcast, print, trade, regional and online mediums through advanced creative media outreach resulting in over 50B media impressions across 12+ public companies.
Managed various client accounts; conducted research; compiled and approved competitive reports.
Coordinated and attended local events, client meetings & assisted in execution of $500k budget destination press trip with 20+ top national beauty editors.
Responsible for media outreach to top outlets through innovative approaches.
Clients: Burt’s Bees, Avon, Carol’s Daughter (L’Oréal), Conair Professional, Dana’s Bakery, Kimberly Snyder, Glow Bio, Masque Beauty Bar by Look Beauty, Lavett & Chin, Dr. Michelle Yagoda, BeautyScoop and Clark’s Botanicals

+ Graphic Designer (PR) • 6/2014 - 9/2015

Ensure assets are in compliance with brand guidelines provided & completed to client’s needs.
Responsible for brainstorming & executing visual ideas and collateral.

University of South Florida | Tampa, FL

+ Graduated May 2013

+ Memberships

Zimmerman Advertising Program
National Student Advertising Competition for Glidden Paint, held management position as Account Director
Delta Delta Delta Fraternity, held executive leadership positions as Licensing Chairman & Philanthropy Chairman raising over $100K in donations

+ Volunteer

+ Education Abroad